Meet the Voices of WIDCON | Live Schedule & Panels | WSIADA
August 5–6, 2026 • Muckleshoot Casino Resort • Auburn, WA

WIDCON 2026

The premier executive convention for Washington's independent auto, marine, powersports, and finance leaders. Explore the unified live schedule below—click any panel to expand its complete speaker roster, regulatory guides, and strategic takeaways.

WIDCON Executive Leadership

Opening Features

Jessi Roberts JR
State of the Association

Jessi Roberts

Executive Director

WSIADA

Jessi Roberts leads the Washington State Independent Auto Dealers Association, driving local dealer advocacy, comprehensive legislative navigation, and compliance education across the state.

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Jeff Martin JM
The National Perspective

Jeff Martin

Executive Director & CEO

NIADA

Jeff Martin serves as the Chief Executive Officer of the National Independent Automobile Dealers Association, coordinating federal policy actions and representation for over 15,000 independent auto dealers nationwide.

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Interactive Master Timeline

WIDCON 2026 Official Schedule

Pre-Convention Sunset Cruise & Full Convention Agenda • August 5–7, 2026

Wednesday, August 5, 2026 PRE-CONVENTION EVENT
Seattle Boat Co. • Bellevue, WA
VIP PRE-CONVENTION EXCURSION

WIDCON Sunset Cruise

Kick off WIDCON 2026 with an exclusive evening on the water! Join fellow convention leaders and sponsors for a scenic Puget Sound sunset cruise hosted at Seattle Boat Co. in Bellevue.

Treats & Eats provided by Ally Bank, Carkey Connect & AutoZone
Shuttle Departure • Sponsored by DAA Seattle

6:00 PM Sharp

Transportation leaves directly from Muckleshoot Casino Resort. Special thanks to DAA Seattle for sponsoring shuttle transit!

Boat Launch

7:00 PM Dock Departure

Boats leave the dock from Seattle Boat Co. in Bellevue.

Thursday, August 6, 2026 • Main Convention Day
7:30 - 8:30 AM
Lobby & Marketplace

Registration Opens

Elevated Continental Breakfast & Vendor Marketplace

Breakfast
7:30 - 8:30 AM
Special Breakfast

Past Presidents Breakfast

Honoring past leadership • Sponsored by TBA

Special Event
8:30 - 8:45 AM

Pre-Ceremony Networking & Coffee Refresh

Session Break
8:45 AM – 9:15 AM
Opening Ceremony

Main Stage Opening Ceremony

Master of Ceremonies: J.T. Curry, CEO, Curry Consulting Group

  • • Welcome: Dominic Adams (Incoming President)
  • • State of Association: Jessi Roberts (Exec. Dir)
  • • National Perspective: Jeff Martin (CEO, NIADA)
  • • Official Ribbon Cutting Ceremony
9:15 AM – 10:00 AM PANEL 1 • COMPLIANCE

The Washington Playbook

Direct regulatory perspectives on compliance, dealership guidelines, and consumer safety trends from state agencies.

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Why You Should Care & Listen

A single compliance blind spot can shut your doors overnight. Stop guessing on complex state rules and get the exact, unwritten playbook directly from the Washington state regulators holding the keys to your dealer license.

Moderated By
Patrick O’Brien PO

Patrick O’Brien

NIADA Director of Government Affairs

Panelists & Titles
Marc Worthy Assistant Attorney General, AGO
Molly Voris Legislative Director, DOL
Erik Duke Compliance Manager, DOR
KEY TAKEAWAYS

License Audits: Key operational checks to guarantee audit readiness.

State Updates: Immediate compliance shifts governing Washington auto retail.

10:00 - 10:15 AM

Morning Intermission & Vendor Marketplace Refresh

Session Break
10:15 AM – 11:00 AM PANEL 2 • TECHNOLOGY

The Digital Dealership

Maximizing conversion through modern CRM architectures, AI lead automation, and digital fraud prevention.

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Why You Should Care & Listen

Modern car buyers convert online long before setting foot on your lot. Learn how top dealership operators harness automated AI lead pipelines and identity verification tools to capture sales and eliminate digital deal fraud.

Moderated By
Dené Joubert DJ

Dené Joubert

Senior Investigations Manager

Better Business Bureau Great West + Pacific

Featured Speakers & Panelists
Patrick Hughes Principal, Nsight Performance Group
Gary Ng Wai Chief Revenue Officer, CarJiffy
Anthony Brock Sales Manager, Comcast
Cox Automotive / Fullpath / vAuto Representative: TBD
KEY TAKEAWAYS

AI Lead Systems: Automated 24/7 networks to capture and evaluate active digital buyers.

Fraud Protection: Security steps to secure dealership transactions from digital identity theft.

11:00 - 12:30 PM

Midday Intermission & Vendor Marketplace Fair

Midday Break
12:30 PM – 2:00 PM PANEL 3 • LEGISLATIVE LUNCHEON Sponsored by Western Fidelity Insurance Services

The Dealer’s Voice

An interactive conversation bringing auto, marine, powersports, and finance leaders together with Washington state legislators to foster dialogue and address regulatory challenges.

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Why You Should Care & Listen

This is more than a panel—it's your direct seat at the table with policymakers shaping Washington state law. Join leaders from across the auto, marine, powersports, and finance sectors as we bring real-world operational issues directly to key legislators in an open, high-impact listening dialogue.

Moderated By
Patrick O’Brien PO

Patrick O’Brien

NIADA Director of Government Affairs

Industry Panelists
J.T. Curry CEO, Curry Consulting Group
Dominic Adams Principal, Gene Pankey Auto Group
Brian Cullinane 1st VP, WAVS
Byron Peterson North Bend Chevrolet
Jeffrey Bohling President, Seattle Boat Co.
Linda Driscoll Powersports Leader
John Potts Western Fidelity Ins.
Participating WA Legislators
• Sen. Claudia Kauffman
• Rep. Amy Walen
• Rep. Deb Krishnadasan
• Rep. Andrew Barkis
• Rep. Sam Low
KEY TAKEAWAYS

Direct Legislative Access: Present frontline dealer priorities directly to Washington state lawmakers.

Cross-Industry Coalition: Uniting automotive, marine, powersports, and finance leaders under one legislative strategy.

2:00 PM – 2:45 PM PANEL 4 • SPECIALIZATION

The Riches Are in the Niches

Exploring massive revenue strategies in emerging EV lines, hybrid models, and specialty performance trucks.

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Why You Should Care & Listen

Ditch the race-to-the-bottom price wars. Unlock high-margin blueprint secrets to dominate hyper-profitable emerging sectors like preowned hybrids, specialty trucks, and regional EV lines.

Moderated By
Alona Moskalenko AM

Alona Moskalenko

General Manager, Legend Auto Sales

Panelists & Titles
Brett Lippel CEO, AVILOO
Beto Beas President, IADAC
Steven Hershkowitz Clean Transportation Mgr, Commerce
KEY TAKEAWAYS

EV Battery Testing: Simple physical diagnostic setups to run used battery health sweeps.

Niche Ad Tactics: Capturing dedicated regional enthusiast communities around custom off-road lines.

2:45 - 3:00 PM

Afternoon Intermission & Vendor Marketplace Refresh

Session Break
3:00 PM – 3:45 PM PANEL 5 • INVENTORY

The Hunt

Sourcing high-integrity wholesale inventory, reviewing auto-grade reports, and leveraging digital wholesale networks.

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Why You Should Care & Listen

The old wholesale game is dead. Master the cutting-edge digital procurement networks and hidden off-market pipelines to secure high-integrity inventory before your competitors even know it's for sale.

Moderated By
Dave Blake DB

Dave Blake

Executive Director, Independent Auction Group

Panelists & Titles
Joe LeMonds GM, DAA Seattle
Ryan Luke General Manager, Manheim Portland
Gabriel Rodriguez Director Key Accounts, OPENLANE
Kraig Quisenberry VP Enterprise Accounts, ACV
KEY TAKEAWAYS

Digital Lanes: Sourcing off-market units from alternative digital pipelines without auction fees.

Arbitration Tactics: Key timing metrics to secure buys and safely return defective units.

3:45 - 4:00 PM

Afternoon Intermission & Coffee Refresh

Session Break
4:00 PM – 4:45 PM PANEL 6 • FINANCE

The Money Behind the Metal

Evaluating cash flow metrics, corporate risk parameters, floorplan facilities, and working capital lines.

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Why You Should Care & Listen

Dealership growth is fundamentally a capital game. Discover the precise financial metrics, underwriting standards, portfolio risk mitigators, and floorplan adjustments needed to unchain your cash flow and secure high-value credit facilities.

Moderated By
Kevin Tomalty KT

Kevin Tomalty

Principal, CLA

Panelists & Titles
Tony Souza Relationship Manager, AFC
Jeff Audette Portfolio Director, NextGear
Brook Thomason Sales Director, Ally Auto Finance
Greg Krueger Dealer Relationship Mgr, Kinetic Advantage
John Potts Regional Manager, Western Fidelity / Spectrum
KEY TAKEAWAYS

Floorplan Keys: Inside parameters credit analysts review when checking capital lines.

Alternative Capital: Deploying reinsurance and protective portfolios to expand footprint.

4:45 PM – 5:10 PM
Closing Ceremony

The Road Ahead

Master of Ceremonies: J.T. Curry, CEO, Curry Consulting Group

  • • Conference highlights and key takeaways
  • • Heritage Dealer Recognition
  • • Intro of Incoming WSIADA Board of Directors
  • • Recognition of sponsors, speakers & volunteers
5:10 - 6:30 PM

Marketplace Networking & Pre-Mixer Intermission

Final opportunity to connect with exhibitors, speakers, agency reps, and industry partners before evening festivities.

Session Break
6:30 PM – 9:00 PM
Smoke & Cedar Balconies & Piano Bar
SIGNATURE EVENING MIXER

Manheim Seattle & Cox Automotive Mixer

Join dealers, sponsors, speakers, and industry partners for cocktails, conversation, and spectacular views from the Smoke & Cedar balconies.

7:00 PM – 9:00 PM Sponsored by CarMax
Smoke & Cedar (Private Dining)
INVITATION-ONLY EXECUTIVE DINNER

Heritage Dealer Dinner

An exclusive, invitation-only private dinner bringing together distinguished dealership leaders, sponsors, and special guests.

Friday, August 7, 2026 • Post-Convention Event
Friday, August 7 @ 9:00 AM DAA Seattle Auction
DAA Seattle • Auburn, WA
EXCLUSIVE POST-CONVENTION AUCTION EVENT

DAA Seattle’s Salmon Sale 🐟

Featuring the region’s best selection of cars & trucks, pre-sale fun in the lanes, complimentary food, and massive prize giveaways!

EXCLUSIVE WIDCON ATTENDEE PERK

Receive a $150 Buy Fee Credit!

Every dealer that registers for WIDCON will receive a $150 DAA Seattle Buy Fee Credit applied directly to your purchase during the Salmon Sale!

⚠️ Limit one per registered dealer. Redeemable on August 7th, 2026 only.

Credit Value $150