Members...

• have a general duty of integrity, honor, and fair dealing toward the general public.
• shall comply with all city, county, state, and federal laws and shall endeavor to keep ourselves informed of those laws governing our business.
• shall not intentionally injure the business reputation of another member or competitor.
• shall employ truth and accuracy in advertising and selling.
• shall stand behind any guarantee given with the sale of a motor vehicle.
• shall not perform any act which would bring disrepute to the automobile industry.
• shall expose or halt, where found, any scheme designed to deceive or defraud the automobile-buying public and aid in prosecuting those guilty of such act.
• shall constantly strive to improve business methods to the end that the public will be better served.
• shall encourage the American system of free enterprise.